Costa Rica Dental Tourism Marketing Survey

by on March 10, 2010

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It was only a matter of time for professional survey to be done as countries look to reap rewards from the lucrative medical and dental tourism market.
Brookline, MA (PRWEB) January 5, 2010 — In what may be the first survey of its kind, Massachusetts-based Stackpole & Associates is conducting a landmark survey of current and former guests of the Ramada Plaza Herradura in San Jose, Costa Rica to evaluate their awareness of medical tourism and to plan for improved hotel services for medical tourists. The survey is part of a comprehensive marketing plan by the hotel’s management team to promote its services to medical tourists, increasing hotel occupancy and differentiating itself from other hotels in Costa Rica and beyond.
With a very high response rate, the survey revealed important information to guide the hotel in the implementation of its marketing strategy including creating special menus for guests receiving dental treatment and to bundle services with local dental and medical providers to offer special package deals. The survey also revealed that many guests are not aware of the many health and wellness services available in the country, pointing to a need to raise the awareness of Costa Rican medical tourism to potential visitors from other countries including the US and Europe.
An estimated 20,000 health travelers sought treatment in Costa Rica in 2008, according to Dr. Alfredo Lopez, board member and spokesman for the Council of International Promotion of Costa Rica Medicine, or PROMED. According to Dr. Lopez, because no “hard data” is available, the number of medical tourists to Costa Rica could be closer to 100,000, with more than 90 percent coming from the United States. If the team at the Ramada Plaza Herradura has its way, many of those guests will come to their hotel to receive specially tailored services in addition to the “pura vida” customer service for which Costa Rica is famous.

It only makes sense for the tourism and medical and dental get together to offer packages to travelers. It creates a win-win for the tourist, and tourism industry. Taking that dental vacation will only get easier and easier.

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{ 5 comments… read them below or add one }

Elizabeth March 10, 2010 at 7:45 am

That’s good info. Thanks.

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dental March 11, 2010 at 7:33 pm

Glad to help. Thanks for reading!

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Jiske March 15, 2010 at 11:59 pm

In case you want to relax your body and mind, or concentrate on specific physical and health objectives, a wellness retreat is the perfect destination to go for. It is an excellent opportunity to escape from the work pressure and stress one goes through in his routine life. For more information visit here: http://www.costaricaviews.com/costa-rica-wellness/

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dental internet marketing April 16, 2010 at 9:14 pm

Nice topics, I want to know more about this topics, While all the marketing media coming to the unlimited world of internet marketing.So, Why not Dental marketing? To be updated with latest technical marketing, It must be dental internet marketing.

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Worker July 10, 2010 at 5:41 pm

ЎHola!
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